Stop paying for clicks you already own.
Most companies pay Google for clicks they would have got for free. TotalSearch finds them, and moves the money to where it brings new customers.
Up and running in two minutes.
Connect Google, pick the website, Google Ads account and GA4. The first recommendations per keyword are ready once the data is in.
Nothing happens unless you want it to.
Dry run before every change, and undo at any time. If the position drops, the agents switch the ad back on.
Seven years of method, built in.
The method has been tested on some of Norway's largest brands, with many hundreds of millions of kroner in budget. Now the tool does the work.
Every channel in one place. Data that works together.
SEO, SEM, GA4 and AI search are merged per keyword. One team sees what the other knows, and the information flows both ways. So you make decisions for the whole, not one channel at a time.
One keyword, all dataYou pay for clicks you would have got for free.
Most advertisers bid on their own brand even when they rank number one organically, and they are increasingly cited in AI answers. The overlap is invisible in Google Ads alone. In TotalSearch you see it per keyword, and free it up in one click.
*Example: car dealer with 40 brand keywords. Figures in the examples are illustrations.
Others see the surface. We zoom in.
bertel o steenFree up the keyword. See what you save.
When a keyword already ranks top 3 organically, you add it as a negative keyword across the whole Google Ads account in one click. TotalSearch logs who, when and how, and calculates the saving from the keyword's full history.
The agents work, you decide.
Four agents go through the accounts every morning. Each rule can just notify, suggest a change you approve, or make it itself. New rules start in shadow mode for 14 days, and everything can be undone.
SEM agentGoogle AdsOrganic guardCompetitor guardBudget shiftSearch term cleanup
SEO agentOrganic positionsRank dropSEO audit
AI search agentAI Overviews, ChatGPT, Gemini and PerplexityAI Overview guardContent brief
Total agentLooks across the channelsWeekly reportTracking and landing pages“We saw in black and white where we were paying for clicks we already had. The budget now works where we can actually win new customers.”
Name Surname, Digital Marketing Manager7 brands. One account.
Bertel O. Steen brings all its car brands together with a project per brand. Agencies get multiple clients, users and roles in one login, with access managed per client.
Start free. Scale when it pays off.
What people ask before the demo.
We use all the paid history on the keyword, across all campaigns. The monthly average is multiplied by the months the keyword has been freed, and spend that still leaks through is subtracted. Keywords that were never bought count as zero.
AEO (Answer Engine Optimization) is about being the answer in Google's AI Overviews and answer boxes. GEO (Generative Engine Optimization) is about being mentioned and cited in ChatGPT, Gemini and Perplexity. TotalSearch measures both, alongside SEO, SEM and GA4.
Google Ads, Google Search Console and GA4 connect with Google sign-in. We only read what you choose, and never change anything in Search Console or GA4. Changes in Google Ads only happen when you confirm them, and everything is logged.
Under two minutes. Connect Google, pick the website, Google Ads account and GA4, and the first recommendations per keyword are ready once the data is in.
Yes. The agency plan gives multiple clients, users and roles in one login, with a project per brand. Custom pricing.
Seven years, one idea: search budgets should drive growth.
TotalSearch started with Ibrahim El Kadi. Over his career he has managed many hundreds of millions of kroner in media budgets for some of Norway's largest brands, and time and again he saw the same thing: SEO and SEM were run separately, and the ad budget paid for clicks the brand already got for free.
For almost seven years he has developed and tested a method for seeing paid and organic search as one, and moving the money to where it actually brings new customers. It has been tried in the accounts of some of the country's largest advertisers, with strong results. TotalSearch is that method, built into a tool.
We don't share the method.
It's built on seven years of tests in real accounts, with real budgets. Which searches can be freed, when the ad has to come back, and where the money works hardest is experience we have paid for. We doubt an AI agent can copy it. That's why our agents are the ones using it.
Ibrahim El KadiFounder · CPOSee what you can reallocate in 30 minutes.
See what you can reallocate in 30 minutes.
We connect your own data and show the overlap live. No commitment.